Leah Ray

[Xiayi Lei*]


 [Design with logic and wit*]

ENCYCLOPEDIA:
Getting A Scam Call

 Publication"Encyclopedia: Getting a Scam Call" is Leah's spring 2023 final project completed in 2023 at the CCA MFA Graphic Studio, focusing on the experience of getting scam calls.

The encyclopedia unfolds along a timeline, presenting the perspectives of three distinct groups: victims, law enforcement, and fraudsters. The content for each group is printed on black, white, or gray paper, with the fraudsters' section enveloped in black paper, making their information challenging to decipher.

Leah aims to illustrate the tug-of-war nature of the scamming process and the protection and leakage of information through the binding method. The inner pages use Coptic Binding and are bound with fishing lines, referencing the term "Phishing Call." The jacket is made of PVC transparent material, allowing some information to be revealed. The binding is secured by punched holes and screws, symbolizing the safeguarding of information and the prevention of leaks. The PVC outer seal employs single-sided laser printing, which inevitably results in scratches and wear, enhancing the narrative.

In inside-page design, Leah incorporates small images within the text, creating intriguing spaces. This unconventional layout symbolizes scammers' attempts to break the rules of the law.

Finally, the text's content is developed with the support of ChatGPT.


Inside Pages: Construction Paper + Printer Paper
Cover: Transparent PVC paper
5*8inches
CV
 Leah Ray (Xiayi Lei) is a San Francisco-based visual designer focusing on impactful graphic design that bridges disciplines. With a foundation in Industrial Design from Donghua University and an MFA in Design from California College of the Arts, Leah combines diverse skills with a deep understanding of design's ability to influence and communicate. Her design philosophy emphasizes blending visual appeal with intellectual engagement, driving innovation by crossing boundaries between genres, fields, and cultures.
INSTAGRAM
LINKEDINLeah seeks opportunities to integrate her graphic design expertise with multidisciplinary projects, aiming to push the boundaries of what design can achieve. Her work reflects a commitment to transformative creativity, exploring new possibilities, and redefining the role of design in shaping ideas and experiences.
OVERVIEW

01*
02*
03*
04*
05*06*
07* PUBLICATIONs / ZINEs
BRANDINGs
LOGOs
POSTERs
WEBSITE / UI UX
BOOK COVERs
OTHER PRACTICE 25*PRINTSYear of Snake
Individual
24*

LOGOTYPE
LOGOTYPE
WEBSITE
WEBSITE
POSTER
POSTER
COVER
BRANDING
SPECULATIVE
CALLIGRAPHY UI/UXEVIL or LIVE 百日成财
FIRST FROST 难哄
𝑴𝒆𝒕𝒂𝑴𝒐𝒓𝒑𝒉𝒐𝒔𝒊𝒔
Robot Monster
Machinic Modernity
VCS SERIES
Book Collection 2024
VARIETYPE II
Plants Editor
时空中的绘旅人·人间画外
Google Map AI Assistant
Commercial
Commercial
Individual
Individual
Individual
Commercial
Commercial
Collaborate
Individual
Commercial Individual

23*

ZINE

PUBLICATIONS
WEBSITE & ZINE
PUBLICATION
POSTER
COVER
BRANDING
BOOKLET
ALL ABOUT TOOTHPICKS
ICON*OBSERVATION
LIPSTICK
GETTING A SCAM CALL
Poster Collection 2023
Book Collection 2023
EXIT
SF ROUNDED 
TYPE SPECIMEN
Individual

Collaborate
Individual
Individual
Individual
Commercial
Individual
Individual
 22*
-
21*

BRANDING
ZINE
EXPERIMENTAL&
EXHIBITION 
SIGN&TYPE DESIGN
INFOGRAPHICPUBLICATION&
DESIGN FICTION

4MINS INSTITUTE
HOME QUARANTINE
BRUISE
NEW CAPDA SIGNS
FENGSHUI REFERENCE SHEET
GiftA&Giftist
Individual
Individual
Individual
Individual
Individual

Individual